Key Facts
• South Korean fashion e-commerce company Musinsa to host pop-up in Tokyo, October 3–26, 2025.
• Event titled ‘Musinsa Tokyo Pop-Up Store 2025’ announced on August 21, 2025.
• Largest Musinsa pop-up in Japan since 2021, featuring around 80 brands.
• Venue: MEDIA DEPARTMENT TOKYO, spanning 3 floors and 1,145㎡.
• Concept: ‘Musinsa Style Terminal,’ connecting Japanese consumers to diverse Korean brands.
• Exhibition themes: ‘Meet Musinsa,’ ‘Find Yourself,’ and ‘Upgrade Yourself.’
• Over 30 fashion brands, including rising and designer labels, to be showcased.
• Visitors can access Musinsa’s global store via QR codes for discounts and reviews.
• Collaboration events with Japanese local brands planned.
• 13 Korean designer brands to debut in Japan during the event.
• Online features on Musinsa’s global store to complement the offline experience.
Summary
South Korean fashion e-commerce giant Musinsa will host its largest-ever pop-up event in Tokyo’s Shibuya from October 3 to 26, 2025. The ‘Musinsa Tokyo Pop-Up Store 2025’ aims to expand the presence of K-fashion in Japan, featuring approximately 80 brands, including rising stars and established designers. Held at MEDIA DEPARTMENT TOKYO, the event spans three floors and 1,145㎡, offering a unique space for Japanese consumers to explore Korean fashion. Themed ‘Musinsa Style Terminal,’ the exhibition highlights Musinsa’s history and showcases over 30 notable brands. Visitors can engage with Korean brands through QR codes for discounts and reviews, while collaborations with Japanese local brands add a regional touch. Additionally, 13 Korean designer brands will debut in Japan, with online features on Musinsa’s global store enhancing the shopping experience. This event underscores Musinsa’s commitment to connecting Japanese audiences with the latest in K-fashion.
