Key Facts
• August 29, 2025: Pasona and S.T. Corporation announced a comprehensive partnership.
• Collaboration focuses on creating comfortable spaces using scent technology.
• Pasona will integrate S.T. Corporation’s scent technology into hotels, offices, and childcare facilities.
• S.T. Corporation specializes in extracting fragrant oils and water from natural materials.
• Partnership includes projects on Awaji Island, utilizing local resources like onions for scent extraction.
• Scents will be used in accommodations, restaurants, and agricultural experience programs.
• Pasona previously commissioned S.T. Corporation to create a “soil scent” for the Osaka-Kansai Expo pavilion.
• The Expo collaboration inspired broader cooperation across various fields.
• Pasona Chairman Hirotaka Wakamoto highlighted the “infinite possibilities” of the partnership.
• S.T. Corporation President Yo Koizuki aims to create new markets through Awaji Island initiatives.
Summary
Pasona Group and S.T. Corporation have entered a comprehensive partnership to enhance space design through scent technology. Announced on August 29, 2025, the collaboration will integrate S.T. Corporation’s expertise in extracting fragrances from natural materials into Pasona’s diverse projects, including hotels, offices, and childcare facilities. A key focus is Awaji Island, where local resources like onions will be used to create unique scents for accommodations, restaurants, and agricultural programs. The partnership stems from their collaboration on a “soil scent” for the Osaka-Kansai Expo pavilion, which inspired broader cooperation. Both companies see significant potential in this initiative, with Pasona Chairman Hirotaka Wakamoto emphasizing limitless opportunities and S.T. Corporation President Yo Koizuki aiming to develop new markets.
