Key Facts
• Calbee launched its potato chips on September 16, 1975, marking 50 years in 2025.
• The company holds a 70% share of Japan’s domestic potato chip market.
• Initial flavor was “Lightly Salted,” priced at 100 yen per bag.
• In 1978, Calbee introduced Japan’s first consomme-flavored chips.
• In 1983, the company adopted aluminum vapor-deposited film for freshness.
• Over 100 new flavors are introduced annually to explore market trends.
• A 2017 typhoon in Hokkaido caused a potato shortage, halting some product sales.
• Calbee has since diversified its supply chain to ensure stable production.
• A 50th-anniversary event was held in Tokyo on September 1, 2025.
• Free potato chips were distributed at Tokyo Station during the celebration.
Summary
Calbee, a leading Japanese snack company, celebrated the 50th anniversary of its potato chips on September 16, 2025. Since its launch in 1975 with the “Lightly Salted” flavor, Calbee has become a household name, capturing 70% of Japan’s potato chip market. The company has innovated over the years, introducing consomme-flavored chips in 1978 and adopting advanced packaging in 1983 to maintain freshness. Despite challenges like the 2017 potato shortage caused by a typhoon in Hokkaido, Calbee has strengthened its supply chain to ensure stability. To commemorate the milestone, Calbee hosted an event in Tokyo, where CEO Shinobu Ehara emphasized the importance of customer and producer connections. Free chips were distributed at Tokyo Station, highlighting the brand’s enduring popularity.
