Key Facts
• Izumi announced its first private brand, ‘Yumeichi,’ to address rising food prices.
• Launch includes 50 items such as beverages, frozen foods, and processed foods.
• Products will be sold in approximately 260 stores across 13 prefectures in Chugoku, Shikoku, and Kyushu.
• Example prices: 5-pack tonkotsu ramen for ¥322, 4-pack fried tofu for ¥106.
• Regional variations include 8-pack fried tofu in Kyushu to match local food culture.
• Consumer food prices in Japan rose 8.3% year-on-year in July 2025.
• ‘Yumeichi’ aims to reduce costs through local production and logistics.
• Sales begin September 11, with plans to adjust pricing based on demand.
Summary
Izumi, a retailer operating stores like Yume Mart and Yours, is launching its first private brand, ‘Yumeichi,’ to combat rising food prices. The brand will debut with 50 affordable items, including beverages, frozen foods, and processed goods, available in 260 stores across Chugoku, Shikoku, and Kyushu. Prices are designed to be competitive, with examples like ¥322 for a 5-pack of tonkotsu ramen and ¥106 for a 4-pack of fried tofu. Regional adaptations, such as an 8-pack of fried tofu in Kyushu, reflect local food cultures. Izumi emphasizes cost reduction through local production and logistics, aiming to provide quality products at fair prices. Sales start September 11, with plans to adjust pricing based on consumer response.
