Key Facts
• June 2025: Sharp replaced all air purifiers in Khufu’s Pyramid’s innermost chamber.
• 9 Sharp air purifiers now installed in the pyramid’s chamber.
• Collaboration with Egypt’s largest appliance company, El Araby.
• Target: Increase brand recognition in Africa.
• Chamber conditions: High heat and humidity, causing discomfort.
• Sharp’s Plasmacluster technology addresses mold suppression needs.
• Future plans: Expand installations to the other two Great Pyramids in Giza.
• Sharp’s global strategy: Focus on Middle East, Africa, Southeast Asia, and the U.S.
• 2024: Joint venture with El Araby to open a new refrigerator factory in Egypt.
• Goal: Boost local appliance sales and global brand presence.
Summary
Sharp has installed nine of its air purifiers in the innermost chamber of Pharaoh Khufu’s Pyramid in Giza, Egypt, replacing devices from other brands in June 2025. This initiative, in collaboration with Egypt’s leading appliance company El Araby, aims to enhance Sharp’s brand visibility in Africa. The chamber’s challenging conditions of heat and humidity make Sharp’s Plasmacluster technology, which suppresses mold, a suitable solution. Sharp plans to explore installing its purifiers in the other two Great Pyramids of Giza. As part of its global strategy, Sharp is prioritizing the Middle East and Africa alongside Southeast Asia and the U.S. In 2024, a joint venture with El Araby will launch a new refrigerator factory in Egypt, further supporting Sharp’s goal of expanding its appliance sales and global presence.
