Key Facts
• Stroke or heart attack treatment costs $20,000–$30,000 per incident.
• Annual dialysis treatment costs $50,000 per patient.
• 80% of healthcare costs are consumed by 20% of high-risk individuals.
• PREVENT, a Nagoya University startup, focuses on behavior change to prevent severe illnesses.
• PREVENT’s program includes personalized six-month plans based on health data analysis.
• 190 health insurance unions use PREVENT, assisting 2,500 high-risk individuals annually.
• 96.2% of participants report improved health habits post-program.
• Stroke recurrence rates dropped tenfold after program implementation.
• PREVENT’s services are fully funded by health insurance unions, free for users.
• Parent company Sumitomo Life supports PREVENT’s operations and growth.
• PREVENT employs 40 full-time medical professionals, many working remotely.
• Future plans include expanding to municipal health insurance and addressing mental health and chronic diseases.
Summary
PREVENT, a Nagoya University startup, addresses rising healthcare costs by targeting high-risk individuals who account for 80% of medical expenses. Through personalized six-month programs, the company promotes behavior change to prevent severe illnesses like strokes and heart attacks. Currently serving 190 health insurance unions and 2,500 individuals annually, PREVENT’s approach has significantly reduced stroke recurrence rates and improved health habits for 96.2% of participants. Fully funded by health insurance unions, the service is free for users. Supported by parent company Sumitomo Life, PREVENT employs 40 full-time medical professionals, many working remotely, and plans to expand its services to municipal health insurance and other chronic conditions. This innovative model highlights the potential of behavior-driven preventive healthcare.
