Key Facts
• Nissenren Life Service to donate part of card usage to Minamisanriku High School.
• Announcement made at the school with participation of Date Masamune and Katakura Kojuro Kagezuna.
• Card issued since 2022 to commemorate Miyagi Prefecture’s 150th anniversary.
• Previous donations supported Sendai-Miyagi Tourism Campaign; now redirected to local high schools.
• Minamisanriku High’s commercial department leads tourism promotion activities.
• Students showcased initiatives like recreating the town in Minecraft and repurposing sea urchin shells.
• Donation funds to be transferred to the school in April 2026.
• Date Masamune praised students’ efforts, expressing a desire to support their work.
• Student leader Mei Ito, 18, emphasized gratitude to the community and commitment to revitalization.
Summary
Nissenren Life Service, based in Sendai, announced its support for Minamisanriku High School by donating a portion of the usage fees from its “Musubimaru” card. This initiative, which previously funded the Sendai-Miyagi Tourism Campaign, now aims to assist local high schools engaged in regional revitalization. At a recent event, students presented innovative tourism projects, including virtual town recreations and sustainable product development. The donation will be transferred in April 2026, with historical figures Date Masamune and Katakura Kojuro Kagezuna symbolically endorsing the students’ efforts. Student leader Mei Ito expressed gratitude to the community and a commitment to furthering local development.
