Key Facts
• On September 16, Sakai Tanaite Network announced a direct supply deal with Belc.
• 414 tons of the Tsukiakari rice variety will be delivered to 150 Belc stores.
• Belc operates in 1 prefecture and 6 regions in the Kanto area.
• Tsukiakari rice is noted for its taste, comparable to or better than Koshihikari.
• Cultivated on 75 hectares, harvested from late August to early September.
• 94.1% of the rice is classified as Grade 1.
• Belc will sell 5 kg bags for ¥4,390 (tax excluded).
• The rice accounts for 10% of Belc’s total rice supply.
• Packaging features local landmarks like Tojinbo Cliffs and Maruoka Castle.
• Initial branding as “Cliffside Rice” will later change to “Sakai Rice.”
• Sakai Tanaite Network was established in 2021 with 25 participating farmers.
• Belc and 17 farmers signed direct contracts for this partnership.
• The initiative aims to expand Sakai City’s agricultural product sales in Kanto.
• Belc plans to increase supply in the coming years.
Summary
Fukui Prefecture’s Sakai Tanaite Network has partnered with Belc, a supermarket chain operating 150 stores in the Kanto region, to supply 414 tons of Tsukiakari rice. Known for its exceptional taste, the rice is cultivated on 75 hectares and boasts a 94.1% Grade 1 classification. Starting September 19, Belc will sell 5 kg bags for ¥4,390, with the rice making up 10% of its total supply. The packaging highlights Sakai City’s landmarks, aiming to boost regional recognition. This collaboration, established through direct contracts with 17 farmers, reflects Belc’s commitment to sourcing high-quality rice and expanding its offerings. Both parties express optimism about future growth and continued partnerships.
