Key Facts
• On September 16, 2025, KKR acquired Insurance Review Honpo Group.
• The group operates 360 stores nationwide, offering over 40 insurance products.
• KKR purchased all shares from Advantage Partners; acquisition cost undisclosed.
• Insurance Review Honpo faced a cyberattack in February 2025.
• KKR aims to strengthen security and management for stable growth.
• The insurance agency sector faces scrutiny due to recurring scandals.
• “Comparative recommendation sales” have driven industry growth but revealed customer neglect issues.
Summary
U.S. investment firm KKR has acquired Insurance Review Honpo Group, a Tokyo-based insurance agency managing 360 stores and offering over 40 insurance products. The acquisition, finalized on September 16, 2025, involved purchasing all shares from Advantage Partners, though the financial details remain undisclosed. While the group has not faced major sales-related scandals, it experienced a cyberattack in February 2025. KKR plans to enhance the company’s security and operational foundation to ensure stable growth. The insurance agency industry, which has grown through “comparative recommendation sales,” is under pressure to reform due to recurring misconduct and customer neglect issues. KKR’s acquisition signals potential further consolidation and restructuring within the sector.
