Key Facts
• 2016: Shinji Hamauzu joined Miyazaki redevelopment project in Aoshima.
• 2022: NOT A HOTEL launched in Aoshima, transforming abandoned hotel sites.
• $3.5 billion in cumulative contracts achieved within 5 years of founding.
• 8 locations opened nationwide, including Fukuoka and Tochigi, all sold out.
• $300 million in revenue projected for fiscal year 2025.
• Innovative sales model: CG renderings sold $150 million in one day.
• Aoshima land values rose for 3 consecutive years since 2023.
• Phase 2 construction in Aoshima to complete by summer 2026.
• Hamauzu overcame skepticism about Miyazaki’s potential as a luxury destination.
• Miyazaki City promotes regional revitalization and economic growth through forums.
Summary
NOT A HOTEL, founded by Shinji Hamauzu, has redefined luxury real estate in Japan. Starting in Aoshima, Miyazaki, the company overcame doubts about the region’s potential, achieving $3.5 billion in contracts within five years. Hamauzu’s innovative approach, selling CG renderings of properties online, proved groundbreaking, with $150 million in sales recorded in a single day. The company has since expanded to eight locations nationwide, all of which sold out. Aoshima, once home to abandoned hotels, has seen rising land values for three consecutive years, with further development planned through 2026. Miyazaki City continues to promote regional revitalization, showcasing the success of NOT A HOTEL as a model for economic growth and innovation.
