Key Facts
• On September 13, 2024, Sanae Takaichi attended a press conference at LDP headquarters.
• Takaichi is seen as Japan’s likely first female prime minister.
• Criticism of her smile surfaced on social media, calling it “scary.”
• A “Smile Beauty Performance” course was held in late September 2024 in Roppongi Hills.
• The course was part of a five-session program costing ¥2,500 for residents and workers in Minato City.
• The instructor also offers a “Facial Expression Trainer Certification Course” priced at ¥88,000 for a 7-hour session.
• The course focused on facial muscle training to improve smiles and communication.
• The instructor revealed that a leadership candidate attended the course, surprising participants.
• Takaichi, known for her strong political stance, has been compared to Margaret Thatcher.
• Post-election, social media noted improvements in Takaichi’s smile and demeanor.
Summary
Sanae Takaichi, poised to become Japan’s first female prime minister, has faced scrutiny over her smile, described as “scary” by some on social media. In September 2024, a “Smile Beauty Performance” course in Roppongi Hills gained attention after its instructor revealed that a leadership candidate had attended. The course, part of a five-session program costing ¥2,500, aimed to train facial muscles for better smiles and communication. A more advanced session, priced at ¥88,000, offered certification in facial expression training. While the attendee’s identity was not confirmed, Takaichi’s post-election appearance showed noticeable improvements, earning praise for her softer demeanor. This transformation highlights the importance of both appearance and communication in modern politics.
