Key Facts
• October 8, 2025: Suntory Holdings announced cancellation of two limited edition beers.
• Products affected: “The Premium Malt’s Tempting Black Ale” and “The Premium Malt’s Master’s Dream Limited Edition #66.”
• Scheduled release: December 2025, now canceled.
• Reason: Surge in orders due to Asahi Group’s system disruption caused by a cyberattack.
• Asahi’s cyberattack occurred on September 29, 2025, disrupting production systems.
• Asahi’s recovery is ongoing, with no timeline for full restoration.
• Suntory prioritizes stable supply of regular products over limited editions.
• Spokesperson emphasized focus on meeting demand for year-round products.
Summary
Suntory Holdings announced on October 8, 2025, the cancellation of two limited edition beer products originally scheduled for December release. The affected products are “The Premium Malt’s Tempting Black Ale” and “The Premium Malt’s Master’s Dream Limited Edition #66.” This decision follows a surge in orders caused by a cyberattack on Asahi Group Holdings on September 29, 2025, which disrupted their production systems. While Asahi’s recovery efforts are ongoing, Suntory has chosen to focus on ensuring a stable supply of its regular products to meet increased demand. A spokesperson highlighted the importance of prioritizing year-round product availability over limited editions.
