Key Facts
• October 8, 2025: Suntory announced cancellation of two limited-edition beer launches.
• Affected products: “The Premium Malts Tempting Black Ale” and “The Premium Malts Master’s Dream Limited Edition #66.”
• Reason: Surge in orders caused by Asahi Group Holdings’ system disruption.
• Priority: Ensuring stable supply of year-round products.
• Asahi’s system disruption: Caused by a cyberattack, halting domestic order and shipment operations.
• Impact: Industry-wide, including Kirin Beer adjusting shipments from October 9, 2025.
• Asahi resumed production at six factories on October 2, 2025, with partial shipments of “Super Dry.”
• Additional Asahi products to resume shipments from October 15, 2025.
Summary
Suntory has canceled the December 2025 launch of two limited-edition beers, “The Premium Malts Tempting Black Ale” and “The Premium Malts Master’s Dream Limited Edition #66,” due to a surge in orders following a system disruption at Asahi Group Holdings caused by a cyberattack. The disruption, which temporarily halted Asahi’s domestic order and shipment operations, has impacted the entire beverage industry. Suntory prioritized the stable supply of its year-round products and implemented shipment adjustments for some items. Meanwhile, Asahi resumed production at six factories on October 2, 2025, with partial shipments of “Super Dry” and plans to restart shipments of additional products, including “Asahi Draft Beer” and “Clear Asahi,” from October 15, 2025. Kirin Beer has also adjusted shipments of commercial products starting October 9, 2025.
