Key Facts
• October 16, 2025: Ōtama Village launched its first premium rice brand in Tokyo.
• ‘Adatara’s Blessing’ includes two varieties: ‘Koshihikari’ and ‘Fuku, Warai.’
• Only 0.1% of the village’s rice met the brand’s five strict criteria.
• 2023 harvest: 5.5 tons; future goal: 20 tons.
• Available via hometown tax return gifts and limited local sales.
• Five criteria include taste score ≥ 84, eco-friendly certification, and no aerial pesticide spraying.
• Research (2019–2023) confirmed high quality and taste, even in extreme heat.
• 2023: High first-grade rice ratio compared to national average.
• Limited sales at Adatara Village Market (October 17–18) and Tokyo’s ‘dancyu Cafeteria.’
• General distribution may be restricted to local sales in Ōtama Village.
Summary
Ōtama Village in Fukushima Prefecture has introduced its first premium rice brand, ‘Adatara’s Blessing,’ meeting five rigorous standards. The brand includes two varieties, ‘Koshihikari’ and ‘Fuku, Warai,’ and is currently available only through hometown tax return gifts and limited local sales. Research conducted from 2019 to 2023 confirmed the rice’s exceptional quality and taste, even under extreme weather conditions. In 2023, only 0.1% of the village’s rice met the brand’s criteria, with a total harvest of 5.5 tons. Future production aims to reach 20 tons. Limited sales events and a special menu at Tokyo’s ‘dancyu Cafeteria’ highlight the brand’s exclusivity. General distribution may remain restricted to local sales within the village.
