Key Facts
• 42 second-year students from Asahi Junior High School participated in the project.
• Approximately 200 promotional badges were created for 13 local businesses.
• Designs combined the unofficial mascot, Pink Usahi, with business features.
• The project began in July 2025 with four classes led by a local design expert.
• Badges will be distributed as capsule toys at a cultural festival on November 3, 2025.
• Students also designed message sheets introducing the businesses.
• The badges and designs can be freely used by the businesses.
• Final preparations, including packaging badges, were completed on October 14, 2025.
• A student expressed hope for increased visitors to a local roadside station.
• A business representative appreciated the project as a meaningful promotional effort.
Summary
Second-year students from Asahi Junior High School collaborated with 13 local businesses to create promotional badges featuring the unofficial mascot, Pink Usahi, and unique business elements. The project, supported by local government funding, included four design classes led by a professional designer. Approximately 200 badges and accompanying message sheets were produced and will be distributed as capsule toys during a cultural festival on November 3, 2025. The initiative aimed to foster community engagement and provide students with practical experience. Businesses can freely use the badge designs for promotion, and participants expressed pride in their work. The project highlights the value of collaboration between education and local industries.
