Key Facts
• Nabari City launched the ‘Clean Plate! Twenty Faces’ program in November 2018.
• The initiative aims to reduce food waste by registering supportive restaurants.
• As of 2025, only 20 establishments are registered due to COVID-19 impacts.
• Japan’s food waste in 2023 was estimated at 4.64 million tons (2.31 million business-related, 2.33 million household-related).
• The program’s requirements include smaller portions, leftover reduction, and takeout options.
• Registered stores receive promotional materials like posters and coasters.
• The ‘3010 Movement’ encourages diners to focus on eating during specific times at events.
• Feedback from registered stores highlights reduced food waste and positive public reception.
• Registration growth stalled during the pandemic, shifting focus to household education.
• Other cities in Mie Prefecture, like Ise and Yokkaichi, have similar programs with 45 and 213 registered establishments, respectively.
Summary
Nabari City in Mie Prefecture is striving to reduce food waste through its ‘Clean Plate! Twenty Faces’ program, launched in 2018. Despite initial growth, the COVID-19 pandemic hindered progress, leaving only 20 registered establishments by 2025. The program encourages restaurants to adopt measures like smaller portions, takeout options, and customer education. Registered stores receive promotional materials and are featured on the city’s website. Japan’s food waste in 2023 was estimated at 4.64 million tons, highlighting the importance of such initiatives. Similar programs in Ise and Yokkaichi have seen greater success, with 45 and 213 registered establishments, respectively. Nabari City continues to promote the program, aiming to increase participation and raise awareness about food waste reduction.
