Key Facts
• A survey by Nagasaki Economic Research Institute in September 2025 involved 414 residents aged 18+.
• Over 92.5% of respondents use shared reward point services, with women at 94.9%.
• 71.3% use 2–4 types of point services; 19.3% use 5–9 types.
• 71.3% save points for cashback or cost-saving purposes.
• 52.7% prefer accumulating points before using them; women (55.4%) exceed men (47.8%).
• 91.6% use points for discounts during payments.
• 60.3% are dissatisfied with expiration dates; 20.6% cite limited usability.
• 51.6% of non-users find procedures cumbersome; 25.8% worry about data security.
• Respondents highlight points as a “life lubricant” and a significant annual saving tool.
Summary
A survey conducted in Nagasaki revealed that over 92.5% of residents actively use reward point services, with women leading usage rates. Most users (71.3%) engage with 2–4 types of services, primarily for cashback and cost-saving purposes. While 52.7% prefer accumulating points before redeeming them, women are more likely to save points compared to men. The majority (91.6%) use points for payment discounts, though dissatisfaction arises from expiration dates (60.3%) and limited usability (20.6%). Non-users cite procedural complexity (51.6%) and data security concerns (25.8%) as barriers. Respondents view reward points as a vital tool for financial management, with some noting significant annual savings.
