Key Facts
• FamilyMart launched an online sign language interpretation service in its stores.
• This is the first time such a service has been introduced in convenience stores.
• Deaf customers can scan a QR code at the register to connect with interpreters.
• The service facilitates smooth communication for complex transactions like coffee or ticket purchases.
• The initiative targets stores near the Deaflympics venue, running until November 30.
• The Deaflympics, an international event for the hearing impaired, is being held in Japan for the first time.
• FamilyMart operates stores across all 47 prefectures in Japan.
• Sustainability Manager Yumiko Maeda emphasized creating accessible environments for all customers.
Summary
FamilyMart has introduced an online sign language interpretation service in its stores, marking a first for convenience stores. This initiative, launched ahead of Japan’s inaugural Deaflympics, allows deaf customers to connect with interpreters via QR codes at registers, enabling seamless communication for complex transactions. The service is available in stores near the Deaflympics venue until November 30. FamilyMart’s Sustainability Manager, Yumiko Maeda, highlighted the company’s commitment to fostering accessibility across its nationwide network of stores. This move aligns with the company’s broader efforts to support inclusivity and cater to diverse customer needs.
