Key Facts
• Marugame Seimen held the Udon Festival on November 21, 2025, in Marugame City.
• The event celebrated the 25th anniversary of Marugame Seimen’s founding.
• Actress Aya Ueto, the brand ambassador, made her first appearance in Shikoku.
• Former TOKIO member Masahiro Matsuoka also participated in the event.
• 315 local middle school students joined the Guinness World Record attempt.
• Participants simultaneously ate “Bukkake Udon,” “Sweet Tomato Egg Curry Udon,” and “Soy Sauce Udon.”
• The event was certified as the “World’s Largest Udon Tasting Event.”
• Visitors praised Aya Ueto’s charm and the community’s collaborative efforts.
• The festival continued on November 22, featuring actor Jun Kaname from Kagawa.
Summary
The Marugame Udon Festival, held on November 21, 2025, in Marugame City, marked Marugame Seimen’s 25th anniversary. Actress Aya Ueto, the brand ambassador, and former TOKIO member Masahiro Matsuoka headlined the event. A Guinness World Record was set as 315 local middle school students participated in the “World’s Largest Udon Tasting Event,” enjoying various udon dishes. Visitors expressed admiration for Ueto’s presence and the community’s efforts. The festival continued the next day with actor Jun Kaname as a guest.
