Key Facts
• On April 1, Plus Ltd. received a bankruptcy proceeding start decision from Okayama District Court.
• Plus Ltd. was established in September 2005 as a mobile phone retailer and major carrier agent.
• The company sold mobile devices and related products and handled contract procedures for general customers.
• The rise of low-cost SIM providers and increased online contract processing reduced in-store demand.
• Fiscal year ending August 2025 sales were approximately 30 million yen, with declining profitability.
• No fundamental recovery measures were implemented, leading to financial strain and business discontinuation.
Summary
Plus Ltd., a major mobile carrier agent founded in 2005, has entered bankruptcy proceedings as of April 1, 2026, following a decision by the Okayama District Court. The company faced significant challenges due to the growing popularity of low-cost SIM cards and the shift toward online contract processing, which sharply decreased demand for in-store services. Despite operating for over 20 years, Plus Ltd.’s sales dropped to about 30 million yen in the fiscal year ending August 2025, with profitability deteriorating. Without effective countermeasures to reverse this trend, the company’s financial situation worsened, forcing it to cease operations. This case highlights the disruptive impact of digital transformation and market shifts on traditional mobile retail businesses.
