Key Facts
• On July 28, Whirlpool revised its 2025 profit forecast downward.
• Expected diluted earnings per share reduced to $6–$8 from $10.
• Analysts had projected $8.78 per share.
• Whirlpool’s stock dropped by approximately 13% in after-hours trading.
• Q2 2025 net sales fell 5.4% year-over-year; North American large appliance sales dropped 4.7%.
• CFO Jim Peters cited intensified competition from Asian manufacturers and housing market slowdown.
• High mortgage rates contributed to reduced construction activity.
• 80% of Whirlpool’s large appliances are manufactured in the U.S.
• Tariffs introduced during the Trump administration are expected to benefit Whirlpool long-term.
• Full-year revenue forecast remains at $15.8 billion, exceeding the $15.6 billion consensus.
• Appliance imports are predicted to slow significantly in late 2025, aiding recovery.
Summary
Whirlpool has lowered its 2025 profit outlook, citing challenges such as intensified competition from Asian manufacturers and a weakened housing market. The company reduced its expected diluted earnings per share to $6–$8, down from $10, with analysts previously forecasting $8.78. Q2 2025 saw a 5.4% decline in net sales, with North American large appliance sales dropping 4.7%. Despite short-term difficulties, Whirlpool remains optimistic about the long-term benefits of U.S. tariffs, as 80% of its large appliances are domestically produced. The company expects a significant slowdown in appliance imports later in 2025, which could drive recovery. Whirlpool’s full-year revenue forecast of $15.8 billion surpasses market expectations.
