Key Facts
• August 2025: McDonald’s Pokémon card promotion caused chaos due to reselling.
• Resellers earned over ¥100,000 in profits from high-priced Pokémon cards.
• Nagoya’s ‘Uiro’ sweets listed on resale sites at over double the retail price.
• ‘Miyakisimen,’ a 102-year-old noodle brand, faced similar issues with fake listings.
• August 19, 2025: ‘Miyakisimen’ products found resold at inflated prices online.
• Expert: Resellers benefit from points systems, making resale lucrative.
• Risks of buying food online include expired products and potential health hazards.
• Government banned reselling emergency rice at higher prices to curb profiteering.
Summary
Reselling of popular items, including Nagoya souvenirs like ‘Uiro’ sweets and ‘Kishimen’ noodles, has become a growing issue. Items are being sold online at prices exceeding double their retail value. This follows similar trends seen in the resale of Pokémon cards from McDonald’s promotions, where some resellers earned over ¥100,000 in profits. Experts attribute this to the appeal of points systems on resale platforms. However, buying food online poses risks, such as expired products and health concerns. Authorities have taken steps to regulate reselling, including banning the resale of emergency rice at higher prices. Consumers are advised to purchase from official sources to ensure product quality and fair pricing.
