Key Facts
• August 19, 2025: Toyama Prefecture announces new rice pricing.
• Koshihikari first-grade rice set at ¥26,000 per 60kg, up ¥10,000 from last year.
• Premium brand “Fufufu” priced at ¥26,800 per 60kg, also a ¥10,000 increase.
• Heat-resistant varieties “Tentakaku” and “Tenkomori” priced at ¥26,000, up ¥10,900.
• Prepaid price (gaisan-kin) influences retail rice prices and is set by local agricultural cooperatives.
• Retail price for polished rice expected to stay below ¥4,000 per 5kg.
• Higher prices may impact household budgets but could boost farmer incomes.
• Agricultural and consumer groups closely monitoring market effects.
Summary
Toyama Prefecture’s 2025 new rice pricing has reached record highs, with Koshihikari first-grade rice priced at ¥26,000 per 60kg, a significant ¥10,000 increase from last year. Premium brand “Fufufu” is set at ¥26,800, while heat-resistant varieties “Tentakaku” and “Tenkomori” are priced at ¥26,000, reflecting a ¥10,900 rise. These prepaid prices, determined by local agricultural cooperatives, are key indicators for retail rice costs, which are expected to remain under ¥4,000 per 5kg. While the price hike may strain consumer budgets, it offers potential income growth for farmers. The market impact of these changes is under close observation by agricultural and consumer organizations.
